I held a focus group of 11 people, 8 people do not use social shopping or social media sites relating to fashion, where as the rest did. 6 people said yes they browse or shop online from your smartphone or tablet, but 2 of those said not when they are out and about. Finally, 7 people would like to be offered tailored fashion advice, which is a big contrast from the 3 people that use social shopping websites, showing that there is a gap in the market for a new website. Some comments were said amongst the group, and one person said they like to hear feedback form people about what they’re wearing and it would be useful to have an audience to ask. There was also a few comments about how there needs to be a new social media or website as Facebook/Twitter can get boring.
–Do you use any social shopping or social media related fashion sites?
•Yes: 3 – Pinterest, Blogs
–Do you browse or shop online from your smartphone or tablet whilst out and about?
•Yes but not when I am out: 2
–Would you want your ‘fashion wants and needs’ catered to and be offered tailored advice?