“Internet sales have been rising much more rapidly than retail sales as a whole in recent years, and there has been a consistent pattern of peaks towards the end of the year. Generally, the proportion of retail sales from the Internet peaks in November, although in 2012 the peak was in December instead. The proportion for October 2013 is only exceeded by November and December 2012, and equalled the level in January 2013, when bad weather led to increased demand for shopping from home. Retail sales increase dramatically in December, and to a lesser extent November, due to the Christmas shopping season.”
Although the Christmas season does dramatically increase sales, the above graph also shows an increase in sales online over the years. The bad weather led to the increase in online sales, but perhaps there are other reasons, such as car parking fees, petrol costs, online has more range of products and the convenience of shopping online.
More than 10% of retail sales made over the Internet in October 2013 – ONS . 2013. More than 10% of retail sales made over the Internet in October 2013 – ONS . [ONLINE] Available at:http://www.ons.gov.uk/ons/rel/rsi/retail-sales/october-2013/sty-internet-sales.html.