“The online retail industry will be worth £50bn in 2018 as the rapid growth in spending through smartphones and tablets continues, retail consultancy Verdict said.
The research is the latest evidence of the increasing dominance of online shopping and the challenge facing Britain’s high streets.
At present, consumers spend around one pound in every ten online, including food and non-food retail, according to the Office of National Statistics.”
“Patrick O’Brien, lead analyst at Verdict, said: “Rather than push online spend outdoors, the rapid adoption of touch screen tablets and smartphones has moved online shopping into the living room.
“67pc said they shopped from their living room, indicating that second screening, browsing websites while watching TV, has had a major impact.
“This, together with the ability to browse on smartphones wherever you are, and social media, has made online shopping a much more immersive and interactive experience than it was only a few years ago, when more shoppers tended to be restricted to desktops typically located away from the living room.””
Enabling consumers to online shop or browse from a mobile smartphone or tablet makes it much easier and possibly more convenient than making time for shopping on the high street.
Online shopping to account for £1 in every £7 spent by 2018 – Telegraph. 2013. Online shopping to account for £1 in every £7 spent by 2018 – Telegraph. [ONLINE] Available at:http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10319074/Online-shopping-to-account-for-1-in-every-7-spent-by-2018.html.