“Digital influence is more than pageviews and visitors: it’s what the people who see the pages and visit a site do after that. When people blog about a story they’ve read for their own audience, or share a photo they loved across social networks, the influence of a site expands.
The Style99 ranks the online influence of fashion and beauty blogs using link data from Google and Majestic SEO for web links, and the Facebook and Twitter APIs for social data. The total score is weighted towards quality of engagement, rather than top level numbers. Social data is based on domain and content sharing activity on various networks, not follower or fan counts. Sites which do not have an official presence on Facebook or Twitter often have measurable levels of activity on those networks even if they do not actively participate on them.”
Top 99 Influential Fashion Blogs | 2013 Style99 Ranking @Signature9. 2013. Top 99 Influential Fashion Blogs | 2013 Style99 Ranking @Signature9. [ONLINE] Available at: http://www.signature9.com/style-99#rankings.