“Granted it’s the power blogs that consistently take the top spots in our ranking of influential fashion blogs; but using the exact same ranking criteria, bloggers are edging out magazines who (often) have larger staffs and larger budgets when it comes to influencing readers online.”
“Glamour created their own blogger network; Elle hired the editor of an influential blog to breathe new life into theirs (a move that’s paid off); and though Style.com is now a property of its own, the former online home to Vogue and W was a big part of propelling the reigning influential fashion blog (the Sartorialist) to where it is now. While magazines aren’t exactly the ostriches they once were when it comes to building an online presence, the fact that a single teenager from the Chicago suburbs is influencing nearly as many people as the entire online staff of Teen Vogue can’t be ignored though.”
“Print isn’t dead – advertisers will keep it alive; but digital is the future.”
The influence of international magazine websites compared to bloggers, Hapars Bazaar example:
Score: 66 Rank if included in the top 99: 22
Harper’s Bazaar has never had the circulation of Elle or Vogue, but the pronounced focus on building their online audience hasn’t been there in the same way either. Again, we wouldn’t say they’re exactly suffering on the web, but the entire online Harper’s Bazaar team would still be behind the singular efforts of Yvan Rodic’s FaceHunter, Rumi Neely’s Fashion Toast and Alix of the Cherry Blossom Girl.
Fashion Magazines or Fashion Bloggers: Who’s More Influential Online? | Fashion News @Signature9. 2013. Fashion Magazines or Fashion Bloggers: Who’s More Influential Online? | Fashion News @Signature9. [ONLINE] Available at: http://www.signature9.com/style/fashion/fashion-magazines-or-fashion-bloggers-whos-more-influential-online.