“According to Rakuten’s annual global ecommerce index, the UK experienced the second highest growth rate in terms of social shopping with over a third of Brits (36%) now sharing products with their social network – up 11% since August 2012. The UK was beaten to the top spot by the US with 39% of shoppers sharing socially, the figures showed.”
“Brits were the biggest mobile users amongst Western countries with 12% of people regularly using a smartphone, tablet, or other mobile device to shop, followed by the US (10%), and Spain (9%).”
“Adam Stewart, marketing director of Rakuten’s Play.com said: “Social is set to become increasingly important, for example Gartner predicted earlier this year that 50 per cent of information on new customers will be based on social network identities, such as ‘login with Facebook’, by the end of 2015, which is up from less than 5 percent today. As an industry we need to build consumer confidence in social shopping platforms, as well as allowing shoppers to easily share content through these channels.”
“Whether online, on mobile, or in-store, consumers are coming to expect a high level of customer service and an integrated brand experience across all available channels. It’s no longer enough to merely have a website that compliments your brick-and-mortar presence, retailers must start to develop interactive experiences which merge physical and digital channels.””
A growing interest in social shopping shows that there’s a gap in the market for a new social shopping website that can offer the high level of service by catering for consumers needs and offering tailored advice.
Study reveals social shopping on the rise | MyCustomer. 2013. Study reveals social shopping on the rise | MyCustomer. [ONLINE] Available at:http://www.mycustomer.com/topic/customer-experience/social-shopping-rise/162645.