“Online sales grew by 13.4% in September (2013), delivering a significant boost to sales growth across retail, according to new figures from the British Retail Consortium (BRC).”
“Without the growth we have seen in online sales, we would actually have recorded declines in sales of clothing and footwear this month,” said Helen Dickinson, director general of the British Retail Consortium [IRDX VBRC].”
“Unseasonably warm weather also prompted consumers to browse online for the lighter-weight pieces of clothing, checking the latest trends of the season and making full use of the ever-increasing click and collect options.”
“Meanwhile, Barclaycard’s analysis of transactions through its systems this week showed more moderate growth for online sales, which it says grew by 6.7%, and now accounts for 20% of all retail spending. In-store spending, it said, grew by 2.2%, while overall consumer spending was up by 3%. Online spending, however, was particularly strong in the men’s clothing (38% up), women’s clothing (+36.1%), and furniture stores (+34.5%).”
The change of season is boosting sales, particularly online. Consumers are adapting to the weather and are buying new clothing to do so. It is interesting that the sales of clothing and footwear would have declined if it were not for the growth in online sales.
Online helps keep retail spending in positive territory: BRC figures | Russell Alker. 2013. Online helps keep retail spending in positive territory: BRC figures | Russell Alker. [ONLINE] Available at:http://russellalker.wordpress.com/2013/10/30/online-helps-keep-retail-spending-in-positive-territory-brc-figures/.