“For a few months, it seemed that bloggers might be delusional about influence, even as traffic and (engaged) social media presences had grown. In our particular vertical, bloggers have particularly begun to do well with affiliate marketing campaigns which are 100% based on converted consumers.”
“Interestingly enough, 54% of consumers believe that the smaller the community the bigger the influence. It’s interesting because a lot of the brands I have talked to say they want “up and coming bloggers,” then turn around and try to get the top influences, for more of the same-old, same-old.”
Brands that want ‘up and coming’ bloggers may do so because they may have more of a trusting following. For example a top influencing blogger might create lots of posts affiliated with different brands, and might not be seen as a trusted reviewer by their readers. Where as a new blogger may be honest and trusting with their readers.
Actually, Bloggers DO Influence People to Buy | IFB. [ONLINE] Available at:http://heartifb.com/2013/03/25/actually-bloggers-do-influence-people-to-buy/. [Accessed 29 November 2013].