“Consumers are turning to blogs when looking to make a purchase. In fact, blogs rank favorably with consumers for trust, popularity and even influence.”
“Why are blogs so influential? Bloggers tend to be very honest and sincere in their reviews of products and services.”
“In fact, brand marketers often pursue popular A-list bloggers to advocate on their behalf”
“If you’re a brand marketer trying to connect with influencers, remember that having a large social media following doesn’t give you influence, it simply gives you an audience. Try looking for influencers who have very close ties to their communities, or bloggers who are relevant to your brand even if they don’t have worldwide fame.”
With bloggers being so influential, aiming to get fashion bloggers involved with my website would be great in encouraging members to purchase items and achieving the style result they want.
Blogs Outrank Social Networks for Consumer Influence: New Research | Social Media Examiner. 2013. Blogs Outrank Social Networks for Consumer Influence: New Research | Social Media Examiner. [ONLINE] Available at: http://www.socialmediaexaminer.com/blogs-outrank-social-networks-for-consumer-influence-new-research/.