Introduction to Social Shopping.

“Marketplaces like Amazon, eBay, and mainstream retailer sites are where we go when we know we want to buy. But when shopping for pleasure or browsing, rather than spending a day walking around a mall many people now spend hours on the hottest new visually pleasing product sites, which are great for wishlisting.”

“Social shopping sites integrate social aspects such as product sharing into the shopping experience. It sounds straightforward, but it’s not. Five years ago social shopping meant a brand had a Facebook page, Twitter handle, and sharing buttons on their retail website. Now it’s much more.”

Consumers that spend their time browsing social shopping websites for pleasure, can do so anytime and anywhere. It’s so easily accessible with the use of mobile devices such as tablets and smartphones, and the increase of wifi in public places.

10 Best Social Shopping Sites Right Now | PCMag.com . 2013. 10 Best Social Shopping Sites Right Now | PCMag.com . [ONLINE] Available at:http://www.pcmag.com/article2/0,2817,2424709,00.asp.

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